Mobile’s been a hot topic for a while now and it’s not something to be ignored. The number of mobile users today is greater than the number of desktop users. So is the reason businesses have realised the need to effectively use mobile channels for attracting customers.
While businesses with large wallets can afford to employ both mobile websites and apps, others can choose one of them. The choice between mobile apps and websites depend on their cost, usability required features and audience they serve.
With over 1 billion smartphones in the world, consumers are spending more time with mobile apps than websites. Many businesses are beginning to understand that having a Facebook page is not enough anymore, and they need to connect with consumers in a new way.
Ease of Accessibility:-
Mobiles are available at our hips, palms and fingertips. We are never without our phones and we love using them everywhere and allow us to be social from anywhere at anytime.
By having a mobile app, business get placed in the consumer’s pocket and are with them all the time.
Personalization is about offering tailored communication to users based on their interests, location, usage and behaviour.
With mobile apps, it’s east to treat users with a personalised experience. They let users set up their preferences at the start, based on which users can be served with customised content. However, improving user experience is not the only purpose that personalization serves. It can also help improve conversion rate of apps.
The notifications are of two types
- Push notifications
- In-app notifications
They both are exciting alternatives for communicating with app users in a less intrusive manner.
The ability to send instant, non-intrusive notifications to users is so desired that it is one of the major reasons why many businesses want to have a mobile app in the first place.
In-app notifications are the notifications which users can receive when they opened the app.
Push notifications are the notifications which users can only receive when they have opened an app.
Optimised view and sharing:-
The conventional methods of remembering the address or bookmarking it and the recalling is now an outdated where users are advanced and aren’t ready for the hefty process. With and app in hands everyone now have an optimised view by just downloading and app and simply scrolling through it when needed.
Sharing with the other smartphone is now not a task to be taken much of time, with accessibility and availability of many sharing apps now it’s just a finger moment to share them.
A well-designed mobile app can perform actions much quicker than a mobile website. Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. For this reason, data retrieval happens swiftly in mobile apps.
Apps can further save users’ time by storing their preferences and using them to take proactive actions on users’ behalf.
With swift actions into picture, though a business has a website, users tend to prefer to Apps.
How to build an app for your website
So now after all benefits you have seen of having a mobile app we believe you are eager to build an app.
There are many ways of building an app from scratch. If you don’t have any prior coding knowledge there are several tools which assist you to build an app. But if you require nativity then better you hire professionals and let the work done.
If it ain’t the case then simply outsource your project to a reliable company and look at Things to keep in mind while selecting the best outsourcing company for mobile app development.