There are a number of advantages for a business when it comes to building an app. You might be starting from scratch or you might already have a mobile application; either way, there is always a scope for improvement. No matter, if your business is B2B or B2C, to keep users happy, app developers are constantly fixing flaws and adding new details to improve their product. To help you get started, following are some important factors that all business mobile apps should or should not have:
- User Experience:People from all ages, be it young children to grandparents, use smart phones. If you want your app to be widely used and highly purchased, you have to cater to the basic app user.
- Responsiveness: When your end-user uses your app, it should respond immediately as the user loses attention otherwise. Offer a platform that allows you to build apps that cope with user engagement, speed and relevance of data. Delivering an exceptional service is totally based on interaction and responsiveness.
- Security: Keep in mind that security measures of your company’s mobile app’s should be as strong as the rest of the app. You don’t want to take risk with the security breaches if your corporate information is online. Better safe than sorry later on.
- Scalability: What if your app goes viral? Make sure that the app you’ve developed can cope with the huge amount of data that will be sent to it if suddenly your traffic goes from 10,000 users to 2 million users on a particular day. And the app infrastructure should also support all the connected devices, and must work on major if not all of the platforms.
- Complexity: You want your team to concentrate on competition so make sure you choose a platform which is easy to use and update. This can include simple capabilities such as drag and drop interface based on the industry standards. Make sure your application is user friendly, extremely easy to use and robust.
- Content Heavy: Too much content can have a negative effect on your brand. Although, consistent content updates ensure traffic and traction, nevertheless, don’t bombard the app with a lot of information and content. The app must be simple and light.
- Copy: Users don’t need another photo-editing app. You’ll find a lot of copied apps in the play stores; a leader and lots of smaller similar/copied services. The first two or three businesses who copy may get something out of it but then it tends to fall in the market. Ensure uniqueness and the USP (Unique Selling Point) of your application.
- Redundancy: Do not develop an app when the website is self-sufficient. Don’t let the buzz about apps around you blind you. If your services are heavy on content, a website will be enough. Save yourself the time and trouble by building a mobile website that can be used across many different devices and platforms; you’ll probably get the same profit from a website.
So the next time you think of launching an app, be it to replicate and replace a website or just to execute an innovative idea, give this article another read.