Services provided by Magneto for E-commerce in jewellery

Why do your jewelry e-commerce website need Magneto?

Magneto is one of the most common and popular e-commerce platforms. Many companies look up to magneto to build their websites as magneto is made particularly for e-commerce industry and can be molded to requirement. Magneto offers a feature-rich, flexible, and extensible e-commerce solution designed to help business grow and succeed online.
It is trusted by more than half a million businesses including some of the world’s leading brands.

Features provided by Magneto

  • Highly customizable
  • Innovative
  • Sophisticated
  • Easy to understand and navigate
  • Affordable
  • Responsive

Things to be considered while hiring a Jewellery E-commerce Solutions company

  1. Website performance is the key and attractive customized layouts should be preferred.
  2. Developers who have expertise in E-commerce website development since its evolution as a open source application
  3. SEO should never be  an add-on, Right from inception of  website, Developers must be focused on SEO.
  4. Building trust among networks is much important as it enhances the product quality even while outsourcing and security can never be questioned
  5. Developers who can develop site for all customers irrespective of the device they use and Its screen size. The more product will reach, The higher market level raises
  6. Online store display with a high quality is strongly recommended as users cannot get in detail of products with poor execution of web design and let the users know insights of the product.
  7. Prototypes are to be tested before purchasing original product and prototypes should be of serene understanding
  8. Companies should assist businesses looking for effective website solutions for marketing, advertising and E-commerce purposes.
  9. The codes and layouts should be developed based on latest popular tends, using the latest software practices

What should I know before starting e-commerce website for my business

Introducing an ecommerce business is tough task with many steps and decisions that need to come together at right time.

Here are few steps mixed from various blogs to help you to build, launch and grow a profitable ecommerce business.

An ecommerce business has to be better, different, and more efficient than your counterparts to succeed it. It is not just about choosing the right ecommerce platform it needs a good ecommerce business plan as well.

Choosing the right product and testing it:-

For some, this is the hardest step of the process and can cause a lot of troubles. Choosing a right product to sell online can have a huge impact on whether or not your eCommerce website is successful. Price, Margin, Local availability, Shipping size, passion   Conduct surveys or try selling samples of your product before spending blood, sweat and tears to launch a company online.

Design and layout:-

You need to decide if you will do this yourself or use a professional designer. It might be worth using a professional if you have a large budget and require a lot of customisation. Alternatively you can do it yourself as the better hosted ecommerce platforms enable you to have a good looking, fully functional structure or shopping cart, quickly and at low cost without a lot of technical knowledge.

You can normally select from a range of themes or easily customise a theme to get the look you want. You will need to comply with the relevant local laws where you are based. You should also as a minimum have a terms and conditions, privacy policy and information about your business and your contact details.

Content is King:-

Good content is an valuable way to attract prospective customers as most people will find your site using search like google and search engines love content. Good content is important for attracting visitors to your site and as a way to distinguish yourself from competitors.

It is one of the reasons that many people start by blogging, creating content and building an audience they can then monetize by adding ecommerce to an existing site or blog. As you site grows and matures the bulk of your effort will be in building and maintaining valuable content for your customers or prospective customers.

Understanding the market and acting accordingly:-

After finding your product evaluated and supplied. It’s time to write a business plan by researching thoroughly and cope up with your competitors A business plan will help you gather all your ideas and thoughts together and it is vital in determining your approach towards the best and keeping it effectively compete

Setup:-

Once after the ground work is complete its time to show the appearance and presence in the market. Selecting a business name and choosing available domain name effectively will be key in marketing. Once name is locked its time to get a logo of the apt reservation.

Apart from that understanding the SEO is very much required to optimize in search engines like google etc.  Building store is essential. With elements like good product descriptions and catch captions with apt photographs will help you in the optimization.

 Developing marketing strategies:-

Once you have released your product it is time to think about developing a strategy for marketing. This is arguably the most important thing you’ll do when starting an ecommerce business from scratch because it’s the process that will enable you to connect with potential customers.

Social media, Print media, PPC, Blogger and Distributor outreach. Partnerships with complementary businesses are few techniques not to be ignored and will play as a vital cog in marketing

Mobile friendly:-

Mobile ecommerce is expected to be tripled in the next three years. So your online store must be mobile ready. People need to navigate your site, If app doesn’t exist, no matter what device are they using. Responsive design intelligently adjusts the site layout and features based on how it’s being viewed. This eliminates the need for a separate mobile or tablet site and means it will work effectively on different devices and screen sizes.

When to use amazon web services

Amazon web services(AWS) is a congregation of remote computing services or web services that together make up a cloud computing platform offered web form Amazon.com. Prominent of those are Amazon EC2 and Amazon EC3.

AWS is a suite of hosting products that aims to take the problem out of the traditional hosting solutions. AWS isn’t just for the Dropboxes and Reddits of the world though users can host a couple of servers on AWS and quite efficiently too.

When to Use :-

“a la carte” :- We mostly use this term in referring our DTH and selecting required channels and paying for them. So this is the same. Our conventional hardware gets unused mostly 90% of its life cycle. To avoid this AWS took a refreshing approach to pricing its hosting when launching AWS, so its helps by keeping it cheap during the slow times.

Performance:-

There’s no denying the speed of AWS. The elastic block storage is nearly a s fast as S3, but provides different features. The reliability is better than most private data  centres in the world, and if there is a problem, you’re still online but with reduced capacity.

In a traditional hosting environments, this would have probably meant downtime and errors would occur. But in a truly cloud-hosted environment like AWS, there’s enough separation between processing and storage that sites can remain online and continue generating revenue even with reduced functionality

Deployment speed:-

AWS shrinks the deployment time to minutes. If you utilise their Amazon machine images, you can have a machine deployed and ready to accept connections in that short amount of time.

This is important when you are running a promotion that generates tons of traffic at intervals or just need flexibility to handle the demand when a new product launches.

The cloud formation templates is a gift from the AWS which can be used to roll out multiple environments t the click of button and as well can ve rolled down at the click of a button when required

Flexibility:-

The most important feature in AWS is its flexibility. All the services work and communicate together with your application to automatically judge demand and handle it accordingly.

Combined with the fantastic API and the Amazon Machine Images you create, you can have a completely customized solution that provisions a server instance in less than 10 minutes and is ready to accept connections once it comes online.

Then you can quickly shut down instances when they are no longer needed, making server management a thing of the past.

Security:-

Access to the AWS resources can be restricted using the IAM using the roles in IAM we can define the privileges for user actions which greatly reduces any malpractices.

AWS also provides VPC, which can be used to host our services on a private network which is not accessible from the internet, but can communicate with the resources in the same network. This restricts the access to the resources such that any ill-intentioned user from the internet.

These resources hosted in the private network can be accessed using the Amazon VPN or some open source like OpenVPN.

 

Necessity of Mobile app for your Website

Mobile’s been a hot topic for a while now and it’s not something to be ignored. The number of mobile users today is greater than the number of desktop users. So is the reason businesses have realised the need to effectively use mobile channels for attracting customers.
While businesses with large wallets can afford to employ both mobile websites and apps, others can choose one of them. The choice between mobile apps and websites depend on their cost, usability required features and audience they serve.
With over 1 billion smartphones in the world, consumers are spending more time with mobile apps than websites. Many businesses are beginning to understand that having a Facebook page is not enough anymore, and they need to connect with consumers in a new way.

Ease of Accessibility:-

Mobiles are available at our hips, palms and fingertips. We are never without our phones and we love using them everywhere and allow us to be social from anywhere at anytime.

By having a mobile app, business get placed in the consumer’s pocket and are with them all the time.

Better personalization:-

Personalization is about offering tailored communication to users based on their interests, location, usage and behaviour.

With mobile apps, it’s east to treat users with a personalised experience. They let users set up their preferences at the start, based on which users can be served with customised content. However, improving user experience is not the only purpose that personalization serves. It can also help improve conversion rate of apps.

Notifications:-

The notifications are of two types

  1. Push notifications
  2. In-app notifications

They both are exciting alternatives for communicating with app users in a less intrusive manner.

The ability to send instant, non-intrusive notifications to users is so desired that it is one of the major reasons why many businesses want to have a mobile app in the first place.

In-app notifications are the notifications which users can receive when they opened the app.

Push notifications are the notifications which users can only receive when they have opened an app.

Optimised view and sharing:-

The conventional methods of remembering the address or bookmarking it and the recalling is now an outdated where users are advanced and aren’t ready for the hefty process. With and app in hands everyone now have an optimised view by just downloading and app and simply scrolling through it when needed.

Sharing with the other smartphone is now not a task to be taken much of time, with accessibility and availability of many sharing apps now it’s just a finger moment to share them.

High Performance:-

A well-designed mobile app can perform actions much quicker than a mobile website. Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. For this reason, data retrieval happens swiftly in mobile apps.
Apps can further save users’ time by storing their preferences and using them to take proactive actions on users’ behalf.

With swift actions into picture, though a business has a website, users tend to prefer to Apps.

How to build an app for your website

So now after all benefits you have seen of having a mobile app we believe you are eager to build an app.

There are many ways of building an app from scratch. If you don’t have any prior coding knowledge there are several tools which assist you to build an app. But if you require nativity then better you hire professionals and let the work done.

If it ain’t the case then simply outsource your project to a reliable company and look at Things to keep in mind while selecting the best outsourcing company for mobile app development.

Is your app Ready…? Try these sites for free Marketing

So you have developed your dream app and uploaded it to the market and eagerly waiting for a flood of downloads to propel your product to stardom. Though you announce in Facebook page/account and get some positive comments, you can’t seem to get more than past 50 download’s a day.

Those mere numbers won’t work especially when you are competing against a seemingly never ending list of companies trying to jostle their way to the top.

These are few sites which help you to promote your app for free.

Springwise :-

Springwise is their own service but they have a spring watch and newsletter service that tells their customers about other apps they should be keeping an eye on.
You can suggest your own business with a pitch on their site, and often they will publish it if they think your tool has what it takes. Though there is tough competition, you’ll get get enough chance if you have explained yourself well.

App Storm  :-

App storm is a curation site for content based on different apps for different platforms. They frequently do lists and pieces about different apps, which can be pitched to them through their site.
They have a good user base of regular reads, so one blog post from them can generate a lot of traffic. Since they aren’t a database it isn’t great for conversions, but it will get them to your site to work your magic.

Launching next:-

A database of startups with an attached blog, Launching next is a great site that has a loyal fan base and a gate design. They also have a daily newsletter where they connect with people right in their inbox.

You can have your startups featured in that newsletter, taking advantage of the many benefits of email marketing. Plus they have an area for trending startups on their site, so the more attention you get, the more hype will build.

The Startup pitch:-

It is a unique place, because it is all about content. It was originally started o new startups could share news about their product, launch,etc., without having to have their site up and running to link to. It all started from there.
Now you can post pitches about your company, alerting their active user base about what is coming.

Product Hunt:-

PH is a well-known promoter of new tools and apps. They give you a featured page with all the information you need about your service.

Then they let you interact directly with interested customers, answering questions and communicating with them one to one. Products then go on a list, where people can find them later on based on categories and tags

Netted:-

This team consists of reputed members behind webby awards. Here, rather than all apps, Only Consumer-focused apps are considered. However, If published, your app do get lot of exposure.
Including your app in newsletters and delivering them constantly to the users is one best service offered by them.

Facebook Ads (PAID):-

Facebook has put a lot of work into their advertising structure, which is why they remain the most stable of special advertising platforms on the market.

You can narrow down your ads(apps) to target certain demographics, and it is a pay by reach system that gives you control over your daily budget.

This is also a great way to test your apps by looking at the patterns of engagement with each campaign.

Startups using Startups:-

It is an upcoming unorthodox website where entrepreneurs are been encouraged by providing a medium to showcase their ability and product to the market. Here any apps you created can be submitted.

Betalist:-

It is similar to Product Hunt, It features both startups and apps. To be submitted and displayed is of no cost but to get into the headlines of Betalist puts your pocket into picture.
So if you want a good early boost in customers, this is a good place to get them.

Rate my startup:-

It is very different from others as the members of community here rate your app once it is featured and the more you impress the community the longer your app will feature in headlines of the website.
It is slow process for free submissions but can be enhanced with payments.

How to Outsource App Development Effectively?

In modern times, technology has reached out to customers in various ways. One such mode is the use of mobile apps to give them a broad idea of companies. However, app development is not easy and a lot of coding and technical stuff goes behind the creation process. To avoid such hassles, most companies prefer outsourcing the app development process to either a freelancer or a development firm. Here are some steps that will guide you in getting your app developed effectively.

Step 1: Understand the Requirement

Before looking for a developer, it is necessary that you yourself know how you want your app to be. Note down the features you wish to incorporate and execution ideas on points like compatibility, platform, and version. You can move on to the next step only when you are comfortably done with this part.

Step 2: Find a Developer

Once you know what you wish to get developed, you can look for a developer or agency to do the same. One way of doing this is, to place your requirement on a job board, however, be careful with the selection of the person you wish to hire. You could also search on the internet with specific details and you might find agencies having experience in the same field.

Step 3: Discussion of the Task

Before hiring anyone, it is absolutely essential that the person is able to pick up what your requirements are. You could use a messaging program like Skype or even conduct a video conference call to get things moving. In case you wish to hand the work to a reputed agency, you can meet them personally and have a proper discussion on the same.

Step 4: Do a Background Check

Apart from the fact that you discuss your requirement broadly with the developer, it is also necessary that you are aware of his credentials. Go through the details of their prior experience in the same field and also if you could get some client reviews, it would be that much helpful. You could also go on the internet to find if previous users of that service have been satisfied with their work.

Step 5: Setting milestones

It is always beneficial to set milestones of each work that you intend to get done and ensure that they are achieved promptly. After each target achievement, it is best for you to review it and give your approval. Make this clear to the person in the beginning itself so that he gets an idea that you mean serious business.

There is no end to the number of freelancers and agencies providing app development services, however, be aware that some of them may not be as professional as they claim. It is advisable to not rush into selecting the first one that you land upon, instead, go through all the details of past work done and then only take a decision.

 

No coding knowledge..? Here is how you can develop and App

The increasing expansion of smartphones is has created an ocean of opportunities for mobile app developers. This has been a boost for developers and companies that were waiting for a perfect opportunity to create successful applications, free or paid, using few resources.
Competing in this emerging market is not an easy task and requires programming skills.

Don’t have any prior programming knowledge..?Well its fine and in current trends it ain’t a mandatory either.
So now let us see few tools available for creating mobile apps for different platforms, with no coding knowledge.

DIY TOOLS: Create apps with no coding knowledge.
There are few tools in market with which it’s not necessary to know anything about programming in order to create apps. These tools help you to create your own app with the instructed steps, something like movie-maker or so. They are known as Do It Yourself (DIY) tools.

Apps created with these DIY tools are similar to each other as all the combinations of available resources wouldn’t be too many. With templates being limited and coding knowledge nil, we can’t modify the code as per our requirement. These leads to a building of an simple app and competing with that app in the market will be very tough and risky. Here where coding comes into picture, we can make design and user-friendly apps with coding knowledge, or simply outsource your app to a company.

Finding a perfect developer:-
Taking outsourcing as one option for developing an app, if your company doesn’t have a team of developers at hand then simply hire freelance developers. The result will always be of a much higher quality and you’d get perfectly designed app with all your requirements. Also, your app’s development process will be customised to meet your business’ needs and not vice versa as with DIY tools.

Though hiring is a cost enhancing process but it’s still worthwhile. Not only getting the product you’d also have an expert by your side to advise you.
Drawbacks of Codeless development:-
There are few drawbacks and they can’t be Ignore simply. When you determine to a codeless app, if any gamble arises in work then you’d not be able to solve the bug and hope for help. As the resources are limited in DIY tools you will have to confine your aspirations and can’t be simply stuffed with old material. It’s obvious that DIY tools don’t match to your aspirations and you be let down by your rivals in market.

Amid all, as we are talking about codeless app developments, let us look at some tools which build an app.

Creapp

It is one of the easier to use mobile application wizards. It has a powerful visual editor that lets you create and configure different types of applications and it requires no programming skills.

It gives a good catalogue of predesigned templates to help newcomers. Furthermore, Creapp allows the possibility of adding attractive features to our project, such as online ordering systems, payment gateways etc.

Apps Builder:

It is another appealing tool to quickly and easily design and publish own mobile applications. The difference between this service and other wizards is that its editor can capture the contents of website to use as a foundation on which to develop applications for different mobile operating systems.

 

If I outsource to a mobile app development firm, I won’t have to do any work – Right or wrong?

With advanced web development techniques, communication these days has become the key to reaching out to your customers. If you want the customers to select your product, then it is mandatory for you to make them understand the benefits and usage of the product.

With this thought process, many firms these days are focusing their attention on getting their own mobile app developed. To save on costs and time, these firms go in for outsourcing the work to an outside agency or a freelancer. However, once they assign the work they wish to take a backseat, just relax and let the agency take all the decisions on their own. Whether this approach right or wrong is what we are going to discuss below.

We say that the work of an app developer requires a constant spate of information to help him know any mistakes he is committing. The truth, is that best quality app development work happens when the developer works in close tandem with the client’s engineering, website design and research, and the development team. Only the client can understand the expectations and purpose of that app while the developer team can only do guess work, and that definitely does not give great results.

The ideal scenario is when both the developer team and the client sit down every day and discuss the progress of the app development process. Instead of just relying on email exchange and Skype, it is best to use advanced communication methods like video conferencing and project management software for tracking all the details of the progress.

When the developer firm and the client sit down together and take decisions, the trust between them builds fast and it results in them achieving their targets pretty quick. A healthy relationship between them ensures that the exchange of ideas is fruitful and the work achieves the targets planned. Staying away from your developer firm during the entire process only ensures that the communication gaps spoil the entire progress of your work and hence is not the right practice.

Due to the efficacy of results, these days outsourcing firms for app development purposes is on the rise. However, it is critical that the choice of an app development firm is done sensibly and not to get duped by the high fliers. In case you are looking for an app developer in Mumbai then a little research on the same is advised. Scopeweaver.com connects you to firms specializing in the same. A visit to their website and they will help you in finding the best agency suited to provide mobile app development in Mumbai.

Common Myths About Mobile Application Development Busted

Mobile applications in today’s world have become more of a necessity than a norm. Most businesses entrust on them the responsibility of achieving the numbers that they wish, in the form of sales. However, the creation of an interactive and effective application is not an easy task as presumed by many. Here are some common myths associated with them and the truth behind it.

  • Developing a Mobile Application is Cheap – One thing that most people assume is that the development of any mobile app does not require much expenditure. The truth, however, is that the cost of development of any application depends on the complexity of the features you wish to incorporate. If you are planning on an advanced feature app then be sure that you will have to pay some extra bucks for it.
  • The Development Process is Quick – Even though a simple app can be developed quicker than a complex one, yet the entire development process ranges from a couple of weeks to few months’ time. The development of the same requires you to take care of a lot of factors like interface, features, glitches and marketing strategy. Once the application is developed, the final testing takes a lot of time and hence the process is nowhere close to being fast.
  • Work is Done Once the App is Developed – An application development requires a lot of tedious steps to be completed that use up a lot of man-hours. Even when the app is fully developed and tested the work does not end there. In fact, the actual work starts after the development when you need to conduct regular tests to find out about bugs and the user response to your app.
  • You Need to Know Everything to Develop an App – Development of an application is a technical process and involves lot of coding and research. Though it would be nice if you know about the technicalities involved it, it is not imperative. If you are going to outsource the task to a mobile application agency then just an idea of what kind of app you want is enough to get the work started.
  • Mobile Applications Main Use is For Smartphones – Most people stay under the impression that the applications developed run only on smartphones. Even though the usage of apps in smartphones is high, however, they can be used in gaming consoles, tablets, and smartwatches as well.

According to a recent research done by Nielsen Media to gauge the media viewing time of individuals, 89% of that is spent on mobile apps. This important fact is the reason why more companies are getting apps developed to reach out to their customers. We do not know how things are going to shape up in the future but in the present scenario, mobile apps are here to stay and make things more interesting.

 

Essential Elements for Apps Store ranking

With more than Million apps in store, Getting your app found and downloaded is tough anticipation.

According to few analytics companies, more than fifty percent of apps downloaded are found through search results as users doesn’t have any predetermined option in every case.

This means if you don’t optimize your app for discovery, you are letting users slip through you and find your competitors who were prominently featured for same keyword.

With all your money and time invested you don’t want to get your app go unnoticed. Once your product is recognised as good and popular, a much larger group of new users will accept your app and an added advantage is that the higher your app returns on a search, the less likely a user will scroll down to the next option which in further advances downloads list and velocity.

ASO: – App store optimization is the process of optimizing your mobile app so it ranks higher in the store which makes it easy to discover.

Now, let us explore some crucial components of ASO

APP NAME: –
Leaving aside all the factors, believe it or not, your app’s title plays the key role in your app’s ranking. It’s the first thing App store’s search engine takes into account when a user enters a query. That’s why you should always try to come up with the most relevant app name and keywords to include in your app’s title.

Keep it short and creative in possible terms and don’t rush the keywords into it.

APP DESCRIPTION: –
Many users would fancy reading description only after they looked at your icon and screenshots and find them attractive and informative. Your description is where you win their pulses and turn the visitors into users and description should focus mainly on App benefits but not features. Downloads are based on requirement, not on specifications.

The algorithm searches for keywords in description so use them wisely and don’t stuff them into it.

INSTALL VELOCITY AND NUMBER OF INSTALLS:-

The nature of application determines the demand. Consequently, more number of downloads are needed in a popular category than in a less popular to reach the top rank. Similarly, number of downloads needed in each market is different too. So market in which app is launched should also be considered as a prerequisite.

The rate of app installs is the biggest factor that influences your rank. No matter your app is new and has less no. of downloads; if it is downloaded frequently it is on top, as simple as that.

Uninstall rate can negatively influence your App’s ranking in store. Interface quality, App bugs may be few reasons that can be avoided to reduce the uninstall rate.

USER REVIEWS: –

It is known that App store Algorithm also uses user ratings to measure the service delivered. Since ratings can be easily inflated through manipulation, there is equal speculation that reviews have lighter weightage compared to others. However, ensuring good reviews and ratings on the appstore can increase popularity and drive many installs for app. Reacting to feedback by users gives you a good image.

Do not ask for ratings too soon and respond gratefully to positive reviews.

CONCLUDING NOTE:-

The impact of ASO can’t be seen overnight. By making ASO a priority strategy, you’ll increase your app’s visibility and ranking on the app store and ensure you get new users. Well targeted traffic will lead to more downloads in a short amount of time and increases your rank.