While the world has moved to smartphones, it’s only reasonable to think of building (or moving to) mobile apps for your startup or company or business. Mobile apps are not only easy to use, they also connect us with almost everything out there, all the time. Hungry, rummage through apps for a food ordering app. A party coming up, need new clothes, dig into the best online shopping apps. All this and so much more only with the swipe of a finger on mobile phone.
If you are a startup, you need to understand that mobile apps keep you close to your user base, and by push notifications, you can inform your customers about any exciting update that you’ve come up with. That being said, after you’ve pondered enough and had the unwavering decision of moving to a mobile app, keep the following in mind!
Native apps perform better, ALWAYS!
The rudimentary thought that pops up before building an app is always to get a wrapper for all the platforms and not code natively. The disadvantage of building a native app is, you need to code multiple times (for every platform), but with the wrapper, you code once and then parse the code to work for every platform. This might sound intriguing, but the wrappers impact the performance. Neither is your front end fast, nor the response from the backend can be processed fast. So, ALWAYS prefer the native coding!
If you have a website, you might think of your backend to be long ready for your mobile apps too, but wait, did you actually check it? The response expected by the web (depends on the framework you are using) and mobile apps are always different. So, even if you don’t need a complete overhaul, you might need tweaks to reduce the response time and to provide a smooth experience to your user.
Outsourcing is ‘not equal to’ no efforts from you
Outsourcing just means that the development (and maybe designing as well), is being done by another firm, but you’ll need to step in from time to time, to monitor the progress, to resolve the conflicts (if any), to let the decisions be taken swiftly, and many other reasons. Maybe, you must keep a short update meeting, every evening or 2 days a week and you’ll know every ups and downs that your app is going through.
Let the developers disturb you!
Outsourced or not, be in contact with your developers (or maybe just the tech lead) to get a wider perspective about your app. Maybe your developer would bring to the table something new and influence the user experience in a great way.
The app must speak for itself
If your app needs a tutorial to operate, chances are, nobody would want to have it. You’ll have to understand and accept that if a mobile app is clumsy and not intuitive, maybe no one would use it, ever! Your app must let the user walk around comfortably, without needing to figure out “what to do next?”
With those points being covered, do remember to let the world know about your app before it is launched. Marketing on social media and making people aware and excited about your idea is very important.
Develop the app! Build on the ideas! Let the world know you!