With almost everyone breathing in a digital space these days, holding a user to have a look at your product site associated with it has emerged as a tedious task that involves many layers of factors. You can push your customer away as easily as a blink of an eye. Attaining 100% funnel rate is quite impossible, but certain highlights do the job of helping you keep your user happily on your website!
The first and a very important component of a website from user’s perspective is always the design. Website design’s importance can be defined by the fact that it is the first touch point for your site, and that’s what repels or attracts the customer to stay and explore your offerings.
Most probably you won’t be doing the website design on your own, and if you are outsourcing it to a web developer company; you must avoid a few pitfalls to stay at the top of your industry!
There is a difference between UI and UX
Most of the web design companies think only about user interface (UI), ignoring the user experience (UX). Do NOT hire a web design company that doesn’t understand UX or doesn’t agree with the importance of the same. Even if the visuals are remarkable, you need to minimize the number of clicks and efforts that user has to make to use your product.
Money isn’t the only component
It’s not like, you shouldn’t look for the available prospects, but settling for any web design company only because the money it’ll cost you is less isn’t the right thing to do. Less quote might mean less invested efforts and ghastly design. Evaluate properly before deciding!
Always choose a web design company over a part-time web designer
It might be tempting to hire a part-time web designer instead of a web design company, given that the payment and productivity work quite differently for the part-time designers. But do not fall for such luring. You might even get lucky in finding a responsible part-time web designer for your site, but working with a web design company could mean giving actual shape and colour and hence adding considerable value to your site. If this is not accomplished wholeheartedly or is done just for the sake of doing, the chances are, your audience get shooed away even before landing on your login page! Also, by choosing a web design company you can be assured of professionalism and hence the branding of your website will be highlighted.
Portfolio, experience, and talent
Getting to know your web design company only through brand name might not be the best idea. To understand your stakes properly, get to know their accomplishments, portfolios, previous work, comprehend all the references, or maybe get them do a sample according to your own requirement!
What do you really want?
All these might be a few major pitfalls to avoid but the most important thing is understanding what you are actually looking for. Create an idea of your requirement, for you. Weave and freeze your notions and hence be very clear and particular about your website. Know that, it’s yours and the only thing that matters is what you want it to become!
Build an interactive website with the aid of a web design company, and evaluate every aspect before settling for anything! Happy building!