What should I know before starting e-commerce website for my business

Introducing an ecommerce business is tough task with many steps and decisions that need to come together at right time.

Here are few steps mixed from various blogs to help you to build, launch and grow a profitable ecommerce business.

An ecommerce business has to be better, different, and more efficient than your counterparts to succeed it. It is not just about choosing the right ecommerce platform it needs a good ecommerce business plan as well.

Choosing the right product and testing it:-

For some, this is the hardest step of the process and can cause a lot of troubles. Choosing a right product to sell online can have a huge impact on whether or not your eCommerce website is successful. Price, Margin, Local availability, Shipping size, passion   Conduct surveys or try selling samples of your product before spending blood, sweat and tears to launch a company online.

Design and layout:-

You need to decide if you will do this yourself or use a professional designer. It might be worth using a professional if you have a large budget and require a lot of customisation. Alternatively you can do it yourself as the better hosted ecommerce platforms enable you to have a good looking, fully functional structure or shopping cart, quickly and at low cost without a lot of technical knowledge.

You can normally select from a range of themes or easily customise a theme to get the look you want. You will need to comply with the relevant local laws where you are based. You should also as a minimum have a terms and conditions, privacy policy and information about your business and your contact details.

Content is King:-

Good content is an valuable way to attract prospective customers as most people will find your site using search like google and search engines love content. Good content is important for attracting visitors to your site and as a way to distinguish yourself from competitors.

It is one of the reasons that many people start by blogging, creating content and building an audience they can then monetize by adding ecommerce to an existing site or blog. As you site grows and matures the bulk of your effort will be in building and maintaining valuable content for your customers or prospective customers.

Understanding the market and acting accordingly:-

After finding your product evaluated and supplied. It’s time to write a business plan by researching thoroughly and cope up with your competitors A business plan will help you gather all your ideas and thoughts together and it is vital in determining your approach towards the best and keeping it effectively compete


Once after the ground work is complete its time to show the appearance and presence in the market. Selecting a business name and choosing available domain name effectively will be key in marketing. Once name is locked its time to get a logo of the apt reservation.

Apart from that understanding the SEO is very much required to optimize in search engines like google etc.  Building store is essential. With elements like good product descriptions and catch captions with apt photographs will help you in the optimization.

 Developing marketing strategies:-

Once you have released your product it is time to think about developing a strategy for marketing. This is arguably the most important thing you’ll do when starting an ecommerce business from scratch because it’s the process that will enable you to connect with potential customers.

Social media, Print media, PPC, Blogger and Distributor outreach. Partnerships with complementary businesses are few techniques not to be ignored and will play as a vital cog in marketing

Mobile friendly:-

Mobile ecommerce is expected to be tripled in the next three years. So your online store must be mobile ready. People need to navigate your site, If app doesn’t exist, no matter what device are they using. Responsive design intelligently adjusts the site layout and features based on how it’s being viewed. This eliminates the need for a separate mobile or tablet site and means it will work effectively on different devices and screen sizes.