Mobile devices are a means of making profit for large as well as small business. With the help of mobile apps or mobile website you can boost your sales, increase the number of customers. It depends on you which mobile business is best for your business.
According to a survey conducted by Bizness Apps Inc. over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment. The results showed that both mobile apps and mobile websites are important pieces of a small business mobile marketing strategy.
|Mobile App||Mobile Website|
|Which returned a high return on investment?||73%||27%|
|What do customers prefer the most?||81%||19%|
|Which is best for getting new customers?||75%||25%|
TOP REASONS FOR A MOBILE APP
41% – CUSTOMER LOYALTY
19% – CUSTOMER SERVICE
15% – INCREASED REVENUE
10% – IMPROVED COMMUNICATION
8% – TO STAND OUT
7% – Other
Stats By Bizness Aps Inc.
Mobile Only Users: 68% of customers prefer mobile websites over full desktop versions. Viewable by anyone with a mobile browser.
Mobile Websites: Developed with standard web development tools and technologies. Once it’s built and deployed for all devices. Typically, but not always, less expensive than app development. No installation required. It’s Web-based. Easily updated and changes are immediate with a browser refresh. Even viewable by individuals within the appropriate device.
UPGRADABILITY: A mobile website is more dynamic than an app in terms of flexibility to update content. If you want to change the design or content of a mobile website you simply publish the edit once and the changes are immediately visible. Updating an app on the other hand requires the updates to be pushed to users, which then must be downloaded in order to update the app on each type of device.
IMMEDIACY: A mobile website is instantly accessible to users via a browser across a range of devices. Apps on the other hand require the user to first download and install the app from an app market place before the content or application can be viewed.
COMPATIBILITY: A single mobile website can reach users across many different types of mobile devices, whereas native apps require a separate version to be developed for each type of device. Further, mobile website URLs are easily integrated within other mobile technologies such as SMS, QR codes and near field communication.
FINDABILITY: Mobiles websites are much easier for users to find because their pages can be displayed in search results and listed in industry-specific directories. Most importantly, visitors to your regular website can be automatically sent to your mobile site when they are on a handheld. At other side, the visibility of apps are largely restricted to manufacturer app stores.
SHAREABILITY: Mobile website are easily shared between users via a simple link within an email or text message, Facebook or twitter post. Publishers can easily direct users to a mobile website from a blog or website or even in print. An app cannot be shared in this type.
REACH: a mobile website is accessible across platforms and can be easily shared among users, as well as search engines, it has far greater reach capability than a native app.
A MOBILE WEBSITE CAN BE AN APP: Just like a website can be developed as database-driven web applications that act much like native apps. A mobile web application can be a practical alternative to app development.
LIFE CYCLE: The average shelf-life of an app is pretty short. Unless your app is something truly unique and useful, it’s questionable how long it will last on a user’s device. Mobile websites on the other side are always available for users to return to them.
TIME AND COST: Mobile website development is considerably more time and cost effective than development of a native app, especially if you need to have a presence on different platforms.
SUPPORT AND SUSTAINABILITY: The investment considerations of app vs. website don’t end with the initial launch. Properly supporting and developing an app is much expensive and involved than supporting a website over time.
Although both are good at one place, the fact is that users are more interested in mobile apps. But still apps vs. web question remain a very real consideration depends on your goal.