Apple is a fashion brand that makes jewelry that connects to the internet

So you think Apple is a tech company? No, you’re wrong.

In July of 1997, right before his return to Apple, Steve Jobs told BusinessWeek:

“The products suck! There’s no sex in them anymore! Start over”.

Ten years later, building on the dripping sex and rock and roll of the iPod (touched with a Bono ???? no less!), Jobs revealed the iPhone and changed computing forever.

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